“Bringing Vancouver’s local art scene into the spotlight”
Frame is a responsive website that showcases artisans in Vancouver, presenting an intimate look into their creative process, strengthening the local art community.
I wanted to create real-life interaction between users so by encouraging direct conversations and suggesting art crawls around Vancouver, FRAME would allow users to translate the digital experience into a tangible one.
Additionally, an art community dashboard was created to keep the users updated about upcoming events, weekly highlights and local businesses promotions.
For the interface design I chose a balanced colour palette that could convey the warm atmosphere inside the artisan’s studios and that could be translated into a clean interface. Incorporation of white space and typographic hierarchies became essential to guide user eyes to where the important content on the site lived.
Branding, UI, UX