Ainara Sainz | FRAME
Ainara Sainz is a Vancouver based Interactive Designer
Ainara Sainz, Interactive Designer
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Client: FRAME

“Bringing Vancouver’s local art scene into the spotlight”

The Story:

Frame is a responsive website that showcases artisans in Vancouver, presenting an intimate look into their creative process, strengthening the local art community.
I wanted to create real-life interaction between users so by encouraging direct conversations and suggesting art crawls around Vancouver, FRAME would allow users to translate the digital experience into a tangible one.
Additionally, an art community dashboard was created to keep the users updated about upcoming events, weekly highlights and local businesses promotions.
For the interface design I chose a balanced colour palette that could convey the warm atmosphere inside the artisan’s studios and that could be translated into a clean interface. Incorporation of white space and typographic hierarchies became essential to guide user eyes to where the important content on the site lived.


Branding, UI, UX