Client: Ana Paula Ruiz Gatica
“You must be shapeless, formless, like water”
Ana Paula Ruiz is a Bikram Yoga teacher and a health coach who strives to be shapeless and flowy like water, so we worked together to translate it into a brand and digital presence to amplify her voice and reach.
Such an intimate project needed a unique identity, that’s why a caligraphic treatment seemed to be the right approach. To reinforce the concept of free flowing and to reflect the free spirit behind this brand, the aqueous marbling technique was used to create 35+ unique patterns inspired in ocean tides.
Finally, having a blog and presence in social media helped to spread Ana’s voice, build up trust and ultimately, get more people to her classes.