Client: Swatch Customizer
“Turning your wrist into a rainbow”
Swatch was looking for a compelling interactive microsite that could connect their brand with its fans. This microsite allows users to engage and participate in the contest while promoting the company’s overall brand.
The goal for this campaign is to invite people to design and customize their own watch model that will be part of the 2016 Collection.
The business goal is to increase subscribers in their worldwide known Swatch Club, empower consumers to do marketing on social networks and increase their sales aiming to drive traffic online and offline.