Client: Waffle Factory Foodtruck
“Waffle Factory, the best thing that Belgium has exported to Canada (except for beer)”
Waffle Factory, Vancouver’s waffle food truck, is a new space where people can personalize their Belgian waffles and create their own satisfying meals.
As customers are their priority they asked for a customizable menu where people could choose their waffle, a main ingredient and their favorite topping in order to create their own dishes.
The brand’s typeface was hand made as a reflection of their unique homemade products. Its contrasting color palette creates a powerful and contemporary image.